One of the first things you can do is add the facebook pixel to your site. It makes it easier to promote and get new people. Here’s the step by step instruction!
Why Track Conversions?
It’s imperative to be tracking conversions. If you’re not measuring your traffic, then you’re not doing digital marketing the right way. In order to get positive results with a digital marketing campaign, every web site owner needs to track conversions because without understanding what brings visitors to your site and completes a sale, you can’t determine how to improve your business.
Installing and Activating Facebook Pixel
If you want to keep track of your audience , then Facebook Pixel is a crucial tool. This small piece of code will enable the tracking on you site.
Tracking Custom Conversions with Pixel
Facebook’s Pixel is essentially a tracking code that you add to your website. With it, you can set up custom conversions, which are conversions where Facebook’s own tracking pixels don’t fire. For example, if someone lands on your site and books a flight through an external travel website that doesn’t use Facebook Pixel, then Facebook won’t know about it and won’t credit your ad account with that conversion.
Debugging Facebook Pixel Data
The Facebook Pixel is a marketing tool that enables marketers to track their site visitors’ activity on Facebook. It is helpful for digital marketers to gain a clear idea of the behavior of their customers and the type of content they’re interested in. When someone goes to your dog grooming service page and then goes to your car dealership’s website, you might be under the impression that they will see a disparity between the two sites.
Considerations for Tracking Offline Events
To track offline conversions in Facebook, you’ll need two things: a digital representation of what will happen and an event that correlates with that action. These events can range from filling out a form on your website or simply interacting with your business.
Common Questions About Facebook Pixel
The Facebook Pixel is a piece of code that you place on your website that allows Facebook to track visitors. When someone visits your site, but doesn’t take an action (i.e. buy), then Facebook can count that as a conversion. If a visitor completes an action (for example: purchase), then you can pass even more information about that user over to Facebook for their advertising services and use.
Facebook allows you to run quite extensive campaigns without requiring the Facebook pixel. Still, in some cases, marketers may have more to gain from it than they think.
You can create up to 100 pixels in your Meta Business Manager account. If you reach the limit of 100 Meta Pixels, but you need to create another Pixel, you can create a new ad account, which will let you create 1 new Pixel.